To ensure maximum exposure for the Mega Macao Show, Kenfair will aggressively promote the show with a variety of publicity campaigns via a wide spectrum of channels:

1. Lucky Draw Campaign
2. Free Hotel Accomodations for specially selected buyers
3. Free shuttle bus service
4. Advertising in trade magazines & newspapers
5. E-marketing
6. Outdoor Advertising
7. Promotional flyers distribution
8. Promotion at overseas trade fairs
9. Promotion kiosks for buyer pre-registration
10. Mobile Advertising
11. Invitations to trade associations and members
12. Call centre

1. Lucky Draw Campaign

Lucky Draw Campaign for buyers who registered in advance
a. 2-Nights Hotel Accommodation (4 stars or above) in Macau during show period

2. Free Hotel Accommodations for specially invited buyers

Free hotel accommodations in Macao (4 stars or above) are offered to specially buyers invited during show period.

3. Free shuttle bus service

Free shuttle bus service for buyers to travel from Guangzhou to Macao

4. Advertising in trade magazines & newspaper

Mega Macao is advertised in leading trade magazines, newspapers and trade association newsletters

Electronic Sourcing, UK	Home Textiles Today, USA	Home Textile Export, Turkey	Casastile, Italy
Haustex, Germany	C+accessories, France	Stationery & Business, Russia	Ambiente, Poland
New Electronics, HK	Gifts & tablewares, Canada	Home Textile Times, China	Financial Times, Germany
The Daily Telegraph, U.K.	Review Journal, U.S.A.	Gazeta, Poland	China Daily, China
South China Morning Post, Hong Kong	Apple Daily, Hong Kong

5. E-marketing

Advertisements in important online trade media, apart from high profile promotion on Kenfair's official trade portal www.kenfair.com

China	China	Hong Kong	France
China	China

6. Outdoor Advertising

A promotional center at the Canton Fair venues during the show days to promote Mega Macao.

7. Promotional flyers distribution

200 staff during the Canton Fair in April & October distribute promotional flyers and pre-registration forms to buyers near the show venues and the main hotels in Guangzhou.

8. Promotion at trade fairs

Our representatives attend major international trade fairs in Hong Kong, China and overseas promote the Mega Macao by distributing promotional leaflets and special invitations to buyers.

February 2007, Ambiente, Frankfurt, Germany

Macef 19 - 22 Jan 2007, Italy

9. Promotion kiosks for buyer pre-registration

Posters and lightboxes at the Hong Kong Airport and convention centres in China. Special promotional kiosks distribute the show's information and provide instant pre-registration for buyers.

Hung Hom KCR Station	Hong Kong Airport Express (Compartment)	Hong Kong International Airport	Apr, 2007. Guangzhou Jinhan Exhibition Center
Mar, 2007. East China Fair

10. Mobile Advertising

Taxis/vehicles that operate in different parts of Hong Kong/ worldwide.

Smart Car Macef 19 - 22 January 07, Italy

11. Invitation to Trade Associations and its members

Relevant trade associations and their members are invited to visit the show.

12. Call centre

A Call centre in the Philippines is used to personally contact potential buyers to the show.